Jeffrey is Co-Founder and Chief Content Officer of Angel, the distribution studio behind crowdfunded shows like Dry Bar Comedy and recent box office hits His Only Son, After Death, and Sound of Freedom. Jeffrey played a key role in creating Angel's groundbreaking Pay it Forward ticket model which enables moviegoers to purchase tickets for others so they can see a film for free. This model helped propel Sound of Freedom to the top-grossing movie in the US during its July 4th release, earning over $250 million worldwide.
Jeffrey, and his co-founders, are the unlikeliest of candidates to be executives at a movie studio. They grew up working the potato farms of southern Idaho with just three TV stations. In a Babylon Bee interview (2022), Jeff recalled he could count the films he had seen in the dollar theater on one hand. Making movies wasn’t even on his radar as a child.
Prior to Angel, Jeffrey co-founded Orabrush, Inc. in 2009 and served as its CEO from 2009-2010. (Orabrush won startup of the year in 2010.) While at Orabrush, Jeffrey is credited with having helped Google/YouTube invent the “skip ad” button allowing viewers, for the first time, to skip ads after 5 seconds, but also enabling advertisers to create ads not limited to 15 or 30 seconds. The “skip ad” invention paved the way for Harmon Brothers, an ad agency Jeffrey and his brothers co-founded, which used 2-5 minute viral ads to launch brands for Poopourri, Purple, Squatty Potty, and Lume to hundreds of millions in sales. Harmon Brothers pioneered an entirely new category in advertising.
Jeffrey graduated from Brigham Young University, in Provo, Utah, and Fundação Getúlio Vargas in São Paulo Brazil (a top business school in Latin America) from 2006 to 2009, where he studied marketing and international business.
Jeffrey is married to Brazilian fashion designer, Anniele Silva Harmon, and they are the co-founders of 6 children.
