Why Was Kevin James So Sad at the Big Game?

If you were scrolling social media this weekend, you may have noticed something… off.

Between the confetti, the halftime spectacle, and the roar of tens of thousands of fans, one man stood out in a sea of celebration: Kevin James — or was it?

Dressed in a rumpled suit, staring off into the distance like a man carrying the weight of the world, the beloved comedian made an appearance at the Big Game looking… well, deeply melancholic with a thousand-yard stare that somehow managed to be both tragic and, in that uniquely Kevin James way, absolutely hilarious.

But was it actually Kevin James? Or was it Matt Taylor — the lovably unlucky protagonist of James’s new romcom SOLO MIO, now playing in theaters?

SOLO MIO opens on what should be the happiest day of Matt’s life: a destination wedding in Italy. But in a (somewhat) unexpected twist, Matt is left at the altar. He is alone, confused, and still very much stuck with a nonrefundable honeymoon.

Instead of going home, he goes anyway.

The internet has run wild with theories. Some fans are convinced this was a perfectly timed bit tied to the movie’s release. Others swear they just saw a man processing heartbreak in real time. Either way, the moment has gone viral, and people are talking!

What we do know is this: SOLO MIO is already being hailed as a refreshing throwback to the kind of theatrical romantic comedies audiences have missed. And with a 96%* audience score on Rotten Tomatoes, the movie has set a record as the highest-rated romantic comedy EVER!

And if the Big Game sighting made you curious about Matt Taylor’s story… well, that’s exactly the point.

See SOLO MIO in theaters and save big with discount code NOFEES at angel.com/solomio.

Was it heartbreak? Was it performance art? Was it Kevin… or was it Matt?

Either way, the story continues in theaters now.