Big News: The Chosen App is Becoming the Angel App!
Dear Angels,
We’d like to share some big news. The original Chosen app is expanding to become the Angel Studios app. This means 25 million people who have downloaded the original Chosen app can easily watch all future seasons of The Chosen and great shows like the Testament, The Wingfeather Saga, and Tuttle Twins (and many more).
The Chosen plans to make a 120% distribution payment to their investors because of Angel’s new license agreement with The Chosen. We are thrilled about the payouts for all of you who risked your resources on this show. As the second crowd payout in our history (the first being an almost 3x return for early Angel investors in what became Dry Bar Comedy), the Angel Studios model is launching toward an incredible future.
Angel Studios and The Chosen’s new license agreement also allows The Chosen to partner with The Come and See Foundation, Inc. (”CAS”) to accelerate the show's distribution. CAS will launch a new Chosen app solely focused on The Chosen, and support language translation and distribution to non-profits, churches, and ministries.
Let’s multiply what you and Angel Studios have done to grow The Chosen so far. Here are a few key highlights of what Angel Studios has accomplished with your help:
Architected the marketing behind the #1 Crowdfunded Media project of all time (as of Jan 2019)
Invented the pay it forward business model to help The Chosen grow globally
Launched a Chosen community for people to thank those who have paid it forward and share how Jesus has impacted their lives
Built an audience of 106 million people worldwide (verified by a third party) and over half a billion views of The Chosen episodes (including views outside of the Chosen app)
Partnered with 100+ worldwide distribution partners and streaming platforms in 27 countries (including Netflix, Amazon, Delta, and Peacock)
Released two record-setting theatrical events (#4 nationally with Christmas with The Chosen in 2021 and #3 nationally with The Chosen Season 3: Episodes 1 & 2 in 2022)
Completed professional dubbing in 11 languages, Arabic, Bengali, Chinese, French, German, Hindi, Indonesian, Italian, Portuguese, Russian, and Spanish (8 more in process), with subtitles in 67 languages.
Engineered many apps, helping The Chosen reached the Top-Five most searched titles on Roku
Generated $193.5 million in Angel Studios revenue for The Chosen brand as of September 30, 2022. Here’s how that revenue is used:
$75.25 million to The Chosen, LLC as licensing royalties (to help fund seasons)
$44.75 million to Angel Studios (which we reinvested in technology, product, and infrastructure)
$41.6 million to direct distribution costs (cost to produce merchandise, third-party fees, delivery, servers, bandwidth, streaming, etc.)
$31.9 million to marketing and advertising costs to reach the 106 million people
Angels, we’ve now made it one-tenth of the way to a billion people, and it's time to double our efforts through the Chosen/CAS partnership and supercharge the growth.
In addition to all of this great Chosen news, we’ll soon be sharing some exciting developments for Angel Studios and our mission to amplify light.
And as a thank you to all of you for supporting our mission, we’re giving your investor email account early access to the brand new Angel app inside of the original Chosen app. Please check out the brand new Guild and Torches features and give us feedback on what you think.
Onward and upward,
Neal and Jeffrey Harmon
Angel Studios Co-founders
DISCLAIMER: The 120 percent transaction is pending The Chosen LLC unit holder vote and approval scheduled for November 28, 2022.
