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Genesys is the right prescription for
The pharmaceutical industry has been constantly evolving due to globalization, consolidation and regulatory compliances. As managed care organizations limit drug formularies and promote generic drugs, pharmaceutical companies are developing strategies to compete with generic drugs. Conversely, as patents on blockbuster drugs expire, those same companies are looking at generic sampling programs to compete with the brand name drugs. And changing regulations add to the pressures. Staying competitive in this evolving environment has never been more challenging.
Genesys helps pharmaceutical companies overcome these challenges. Our best-in-breed solutions helps execute more effective sales and marketing strategies, reduce operational costs and build brand loyalty — faster.
Datasheet: Pharma Solutions