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Reinforces Integration Achieved with Lyris HQ Marketing Platform, Bringing All Customer Service Operations Into One Overarching System

EMERYVILLE, Calif., Jan. 23 /PRNewswire/ -- Lyris, Inc. (OTCBB:LYRI.OB) today annnounced that it has implemented Angel.com’s Virtual Call Center solution, consolidating Lyris’ customer service operations for email marketing, Web analytics, Web content management and PPC campaign management into one company-wide system.

With Angel.com, Lyris customers have more alternatives for connecting with the company – either by phone, or online via a self-service portal through which they can view the status of, and update, their own customer service cases. The integrated customer service interface automatically routes callers to the appropriate Lyris expert, according to both product family and area of expertise – making it fast and easy for Lyris customers to connect with the right service representatives and get the support they need. Using the Angel.com solution, Lyris Technical Support was able to significantly reduce call wait times, and increase customer satisfaction and responsiveness.

As part of its Virtual Call Center solution, Angel.com is providing Lyris with state-of-the-art inbound and outbound IVR services, automated call distribution and complete reporting that empowers Lyris to respond to customer service call volume in real-time – to make sure wait times remain low and company resource management is cost-effective and efficient.

The companies also are working to deploy Angel.com’s SupportByFone application, which automatically integrates with Salesforce.com, to enhance customer responsiveness and improve the overall level of support provided to Lyris customers. With SupportbyFone, Lyris customers will be able to indicate the Salesforce support case they are calling about, and information from the case is automatically presented to the technical support engineer - enhancing the data and information provided to the support team while reducing the time required to resolve the customer issue or request.

“With Angel.com we can respond to our customers faster and more efficiently,” said Raymond Polanco, Vice President, Client Services for Lyris, Inc. “Now that our marketing solutions have been integrated into our new Lyris HQ marketing platform, it was critical that we bring all customer service operations into one overarching system. We were able to deploy the system with a pilot support team in less then 30 days, and continued to enhance the system as we extended the implementation across the entire support organization – building on the quality and level of sophistication as we went. Angel.com offers a solution that can keep pace with our continued expansion, to make sure our customers are always taken care of as rapidly as possible.”

”As a thriving company with an ever-expanding suite of products and services, Lyris has set out to make leading-edge customer service and technical support a core competency,” said Michael Zirngibl, President of Angel.com. “Angel.com’s innovative technology and hosted architecture provides a platform for forward-thinking organizations like Lyris to realize enhanced creation, integration, and deployment of high quality business voice applications.”

About Lyris, Inc.

Lyris, Inc., (OTCBB:LYRI.OB), formerly J.L. Halsey, is a leading marketing technology company that provides hosted and installed software solutions for marketers at mid-size businesses. The company offers marketers an integrated technology platform through its Lyris HQ product and point solutions including ListManager, EmailLabs, ClickTracks, BidHero, Sparklist, Hot Banana and EmailAdvisor. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit www.lyrisinc.com, www.lyris.com, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com. The company is based in Emeryville, Calif.

Lyris, Inc. Media Contacts:
Dave Dabbah
VP of Marketing
Lyris, Inc
510-844-1551
ddabbah@lyris.com

Ken Greenberg
Edge Communications, Inc.
(818) 990-5001
ken@edgecommunicationsinc.com